Perfection Doesn’t Come Easily.
The 1956 Lincoln Continental Mark II is introduced to the public at the Paris Auto Show.
Like the original Continental, the Mark II is considered by many to be one of the most beautiful cars ever designed. Famous for its near-perfect proportions, incredibly high standards of quality and meticulous craftsmanship, the Continental Mark II sold for around $10,000 USD (an astronomical asking price in its day, about the same cost as a 1956 Rolls Royce).
The Continental Mark II was unmistakably the successor to the original – even the camouflaged prototypes stripped of all emblems couldn’t hide its Lincoln Continental DNA – yet at the same time it was a completely new look in car design. Its low, elongated profile bucked the flashy, big-fin conventions of the mid-Fifties and didn’t rely on trends like chrome, two-tone paint, or sharp styling cues to accentuate its beauty.
Essentially a handmade mass-production vehicle, the new Continental had a manufacturing facility specially built, with 14 quality control stations throughout. Inside, each Mark II was built with a compulsive attention to detail and uncompromising tolerances.
Every body was first preassembled to ensure an ideal fit. It was then disassembled, painted three times, double lacquered, hand-sanded, polished and buffed before the final assembly. In fact, the 60 hours devoted to metal finishing and painting alone was more than the time spent on the entire assembly of other "typical" luxury cars. Scotland’s Bridge of Weir leather was chosen for the interior because the ranch doesn’t use barbed-wire enclosures, ensuring hides free of scars and scratches. Even the cross-head screws securing the Mark II windshields were individually hand-tightened to line up vertically and horizontally.
All this perfectionism was done to create the most luxurious, carefully crafted production car possible. It’s a goal we still aspire to today here in China, not just in our cars, but in every store, and every moment you experience with Lincoln.