Motor Trend's Car of the Year, one of the auto industry's most prestigious honors, went to the 1990 Lincoln Town Car. In addition to a long list of reasons related to performance, engineering, safety and fuel efficiency, the judges were impressed with the Town Car's design.
The Town Car carried on a tradition of proven Lincoln success, while firmly establishing itself as the next generation of Lincoln luxury. It seamlessly blended the familiar with the futuristic, integrating Lincoln's traditional styling cues into an incredibly improved aerodynamic shape.
Though Motor Trend's recognition is no guarantee of success, the redesigned Town Car was another hit for Lincoln.