Considered by many to be pinnacle of Lincoln style, the 1961 "New Continental" truly was new, marking a new chapter for both the Continental and for Lincoln.
Two feet shorter than the previous generation, the new length anticipated the understated desires of new luxury consumers, and also necessitated the development of what would become the new Continental's most recognized trademark.
In prototype testing, Lincoln engineers were troubled by the difficulty of exiting the vehicle from the backseat - their feet kept hitting the front-hinged door. The solution was rear-doors that hung from the rear and opened from the front. The 1961 Continental's striking, understated elegance re-interpreted Lincoln's design aesthetic, becoming an immediate hit and an instant classic example of mid-century modernist design that is still loved today.