Most logo designs for brands are the result of months or even years of research and deliberation. But the now-famous Lincoln badge is among those lucky few designs so simple and perfect, it's as if its design was predetermined.
The day before a board meeting in 1955, the board of directors asked to be shown sketches for a new Lincoln emblem to be used on the Continental Mark II. The design team was not even aware that the possibility of a new badge was even being discussed.
Assistant chief stylist Robert Thomas immediately got to work. Perhaps it was the pressure, or maybe an epiphany, but Thomas was inspired to create a simple, classic design that embodied Lincoln's unrestrained elegance. The design for the Lincoln four-point star badge was unanimously approved the following morning.