A hallmark of luxury in the early days of the automobile was the custom-built coach. And no American automaker helped define the craft of coach-building more than Lincoln. Of the 100 or so well-known coachbuilders of the day, fewer than a dozen of the very best were commissioned by the Lincoln Motor Company to create custom bodies for their chassis.
Edsel Ford personally hand-picked designs that would become Lincolns from each of the coachbuilders. Willoughby designed the limousines, LeBaron focused on the convertible roadsters. Judkins, Brunn, Dietrich – each had their specialty, and Lincoln utilized each to create inventive, beautiful limited editions, or occasionally even unique styles for specific customers, with the most popular creations made available to a wider selection of buyers. The result was an era of some of the most distinctive and beautifully crafted automobiles in automotive history.
Personally attending to the needs and desires of Lincoln owners is still a big part of Lincoln’s DNA today. And it has become even more personal than ever, extending beyond just the design of our cars, and infusing every aspect of your Lincoln experience.