The Lincoln Motor Company was started by Henry Leland in 1917 as a maker of Liberty aircraft engines. As the war ended and the optimism and prosperity of the 1920’s approached, he turned his new company’s focus to building something more indulgent: luxury cars. Leland was known throughout Detroit as the "Master of Precision," and his Lincoln engines were paradigms of power, reliability, and innovative engineering. But while his autos excelled in their construction, they lacked desirable design and struggled to find success in the US auto market. By the end of 1921 Lincoln was forced into bankruptcy.
Seeing the opportunity to add a luxury division to his already hugely successful brand, Henry Ford purchased Lincoln in February and made his son, Edsel, president. It was a move he would not regret. With the younger Ford’s vision, Lincoln rapidly grew to become one of America’s top selling luxury automotive brands, creating some of the most iconic vehicles in the history of car design. Nearly 100 later, the Lincoln name is still synonymous with luxury and style, albeit a far more modern version.